Wow, you weren't kidding. Just when I think election discourse couldn't get any more pathetic, now we get to hear in-depth, Serious discussion about... the production value, polish, and degree of Star Trek Chess involved with political ads. Pretty soon CNN will have the "pros" from the ad industry on a huge panel dissecting the production value and visuals from the ads of the week.
“In retrospect, it is much clearer to many Americans that election of Barack Obama was evidence not of people rising up against the system but of how marketers could exploit Americans' hopelessness to sell a candidate.
“Advertising—be it for a car or a candidate—works best exploiting strong emotional needs and pains such as hopelessness and anger.
…
“However, when a candidate who exploits hopelessness and anger gets elected and then doesn’t satisfy the need of supporters to feel more positively, a numbing apathy can emerge.”
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3 Comments:
True to this 'toon's title, read this literally nauseating post about Obama's latest ad at your stomach content's own risk.
Wow, you weren't kidding. Just when I think election discourse couldn't get any more pathetic, now we get to hear in-depth, Serious discussion about... the production value, polish, and degree of Star Trek Chess involved with political ads. Pretty soon CNN will have the "pros" from the ad industry on a huge panel dissecting the production value and visuals from the ads of the week.
And it's only mid-July...
“In retrospect, it is much clearer to many Americans that election of Barack Obama was evidence not of people rising up against the system but of how marketers could exploit Americans' hopelessness to sell a candidate.
“Advertising—be it for a car or a candidate—works best exploiting strong emotional needs and pains such as hopelessness and anger.
…
“However, when a candidate who exploits hopelessness and anger gets elected and then doesn’t satisfy the need of supporters to feel more positively, a numbing apathy can emerge.”
Bruce E. Levine, from Get Up, Stand Up.
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